這里摘錄一下幾篇文章的說(shuō)法,拿出來(lái)一起討論一下。
首先,
There has been some rumours flying around the SEO scene about Google adding even more value to links within content and devaluing links that are not within content even more in a recent algorithm update.
這里說(shuō)的,是“rumours”,未經(jīng)任何官方證實(shí),是一些做英文seo的根據(jù)自己的經(jīng)歷所推斷出的結(jié)論。
然后,
For years Google has placed a lower priority of links found in the “gutters” and footers of sites. Even though they have said they can detect paid links and not count them, we know by testing that isn’t true.
We also know through testing that links found in the gutters and footers were given less value than links found in the content of the page.
Even with the devaluation, if you bought enough links, this was overcome.
This has all changed recently.
簡(jiǎn)單來(lái)說(shuō),這么些年來(lái)的Google排名算法里,Google一直在降低footer鏈接,sidebar鏈接,Blogroll鏈接等這些沒(méi)什么相關(guān)性內(nèi)容做支撐的鏈接的權(quán)重。雖然這類鏈接權(quán)重不高,不過(guò)只要你數(shù)量上去了,還是能有質(zhì)變。但是現(xiàn)在,這種情況有所變化了。
同時(shí)
Google just did a major shift and they are counting links in the content higher than ever.
這里再一次強(qiáng)調(diào)肯定了,經(jīng)過(guò)這次的變化,Google給予相關(guān)內(nèi)容鏈接以更高的權(quán)重。
如果這些說(shuō)法靠譜,這次真的有這種算法調(diào)整,那么對(duì)我們來(lái)說(shuō)意味著什么?
博客評(píng)論權(quán)重越來(lái)越低
目錄鏈接權(quán)重越來(lái)越低
xrumer等profile鏈接權(quán)重越來(lái)越低
付費(fèi)鏈接/友情鏈接/footer等此類鏈接權(quán)重越來(lái)越低
注:越來(lái)越低不等于完全沒(méi)用。
然后下面的,是我所想的:
Scrapebox – 2009年10月14號(hào)出來(lái)的,到現(xiàn)在一年多,軟件售價(jià)$57。
Xrumer – 雖然出來(lái)6年了,不過(guò)價(jià)格,產(chǎn)品使用和技術(shù)支持上的障礙使得論壇profile鏈接之前還不是特別泛濫。
Profile鏈接 – 近一兩年,profile鏈接的曝光率越來(lái)越高,越來(lái)越多的人都在不遺余力的推崇profile型鏈接(連webmasterworld都有這類討論 [source]);另一方面,Sick Submitter,Angela等低門(mén)檻的profile類鏈接的軟件,服務(wù)更是層出不窮。
最后,不管這個(gè)rumour是否屬實(shí),有些東西是我們幾乎可以肯定的 – 有相關(guān)內(nèi)容的錨文字鏈接(in-content links),這種鏈接一定是高質(zhì)量的鏈接,這種外鏈的權(quán)重,只會(huì)越來(lái)越高。
文章消息來(lái)源:
Jerry West Announces Major Google Algorithm Change
Breaking News: New Google Algo Change
原創(chuàng)文章,轉(zhuǎn)載請(qǐng)注明: 轉(zhuǎn)載自SemThinking – 英文SEO優(yōu)化,英文SEM,外貿(mào)SEO博客
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