舊金山/上海2017 年 6 月 8 日 – NetBooster Asia攜程序化助手8matic將Adello技術(shù)引入中國(guó)。此獨(dú)家合作為中國(guó)帶來(lái)了高性能機(jī)器學(xué)習(xí)移動(dòng)廣告技術(shù)“AdCTRL”。
對(duì)于此次合作，NetBooster Asia的首席執(zhí)行官Pascal
Duriez體現(xiàn)：“我們8matic的程序化購(gòu)買(mǎi)團(tuán)隊(duì)評(píng)估過(guò)很多技術(shù)供應(yīng)商。我們對(duì)多個(gè)廣告投放的結(jié)果與客戶(hù)的關(guān)鍵指標(biāo)進(jìn)行了詳細(xì)對(duì)比，驗(yàn)證了Adello的創(chuàng)新方法及突出的效果。與市場(chǎng)上其他的供應(yīng)商比擬，他們先進(jìn)的人工智能預(yù)測(cè)技術(shù)使CPA降低達(dá)50%。我們也非常欣賞其提供的可視性跟蹤和預(yù)防欺詐的整體方案。尤其對(duì)于國(guó)際大客戶(hù)來(lái)說(shuō)，我們需要提供的并不只是簡(jiǎn)單的白名單和事后分析，而是領(lǐng)先的品牌安適解決方案?！?/p>
NetBooster Asia(隸屬于巴黎NetBooster有限公司)創(chuàng)立于 2010 年，與PRC保樂(lè)力加，Club
Med地中海俱樂(lè)部等眾多客戶(hù)有長(zhǎng)期緊密的合作關(guān)系。聯(lián)合創(chuàng)始人Pascal擁有豐富的廣告代理經(jīng)驗(yàn)，而且在行業(yè)中有良好的人脈關(guān)系。在創(chuàng)辦NetBooster
Asia之前，他曾供職于亞太區(qū)多家知名廣告公司，包孕菲律賓和中國(guó)(上海)奧美行動(dòng)(WPP)總經(jīng)理。
Adello技術(shù)依托具有深度學(xué)習(xí)算法功能的AdCTRL需求方平臺(tái)，革新了媒體購(gòu)買(mǎi)行為，從而實(shí)現(xiàn)目標(biāo)群體的更精準(zhǔn)定位，并提高轉(zhuǎn)化率。Adello還承諾接近100%的移動(dòng)廣告可視率和無(wú)欺詐移動(dòng)廣告。
對(duì)Adello來(lái)說(shuō)，中國(guó)是其國(guó)際增長(zhǎng)戰(zhàn)略的下一步。Adello在 2015 年被授予“創(chuàng)新公司領(lǐng)袖”。該硅谷公司已成功進(jìn)軍新加坡、馬來(lái)西亞和印度尼西亞，并在整個(gè)亞太地區(qū)開(kāi)展業(yè)務(wù)。Adello公司首席執(zhí)行官馬克?福斯特(Mark
Forster)體現(xiàn)：“通過(guò)與NetBooster
Asia及其程序化伙伴8matic的合作，我們成功地打入了亞洲最大的市場(chǎng)。這種伙伴關(guān)系使得雙方各司其職、專(zhuān)注于發(fā)揮各自的優(yōu)勢(shì)。NetBooster
Asia和8matic與中國(guó)的客戶(hù)和代理商建立良好關(guān)系，而我們專(zhuān)注于開(kāi)發(fā)一流的機(jī)器學(xué)習(xí)技術(shù)，在全球范圍內(nèi)提供更可不雅觀的廣告投資回報(bào)率?！?/p>
關(guān)于我們
NetBooster Asia專(zhuān)注提供數(shù)字化營(yíng)銷(xiāo)解決方案。我們的方案從消費(fèi)者的角度出發(fā)，為品牌提供媒體和創(chuàng)意活動(dòng)，借此影響整個(gè)消費(fèi)者決策歷程。
8matic是NetBooster Asia的姐妹公司，也是中國(guó)領(lǐng)先的獨(dú)立程序化交易平臺(tái)。我們通過(guò)整合國(guó)內(nèi)多種廣告技術(shù)和數(shù)據(jù)生態(tài)系統(tǒng)，幫手品牌制定最優(yōu)的程序化廣告媒體采購(gòu)策略。
聯(lián)系方式
Wei Phung， wphung@netbooster.com
David Rubeli， david.rubeli@adello.com
NETBOOSTER BRINGS ADELLO’S AI-DRIVEN MOBILE AD TECHNOLOGY TO CHINA
San Francisco/Shanghai， June 8， 2017– NetBooster Asia with its
programmatic arm 8matic and Adello have agreed to jointly launch Adello
technology in China. This exclusive partnership brings proven
machine-learning mobile advertising technology “AdCTRL” to mainland
China.
NetBooster Asia’s CEO Pascal Duriez on the cooperation： ?Our
programmatic team from 8matic had evaluated various technology
providers. By running campaigns head-to-head we could easily compare the
results down to the metrics which really matter to our clients. The
outcome did confirm the viability of Adello’s innovative approach. Their
machine-learning predictions did deliver up to 50% better CPA compared
to the other large vendors in the market. We also liked their holistic
approach in providing viewability tracking and fraud prevention.
Especially for our international blue-chip clients we need to deliver
leading solutions for brand-safety beyond simple whitelisting and
ex-post analysis.?
NetBooster Asia (an affiliate of the NetBooster SA in Paris) has
established itself firmly with clients such as Pernod Ricard and Club
Med. Co-founder Pascal Duriez has vast agency experience and is well
connected in the industry. Prior to NetBooster Asia he had served in
various roles across the entire region，， among others as Managing
Director for Ogilvy Action (WPP) in the Philippines and China
(Shanghai). He Co-founded NetBooster Asia in 2010.
Adello revolutionizes AI programmatic media buying through its
AdCTRLDSP--a technology that has deep learning algorithm capabilities，
which results to improved targeting capabilities and conversion rate.
Adello also promises close to 100% viewability of mobile impressions and
fraud-free mobile advertising.
For Adello， China is a logical next step in their international
growth strategy. Adello had been awarded ?Venture Leaders China Winner?
in 2015. The Silicon Valley-based company has successfully launched into
Singapore， Malaysia and Indonesia and has been running campaigns across
the entire APAC region. As Mark Forster， CEO of Adello puts it： ?With
this cooperation with NetBooster Asia and its programmatic arm 8matic，
we effectively break into the largest market in Asia. This partnership
allows each side to focus on what they do best. While NetBooster Asia
and 8matic are well established with clients and agencies in China， we
can focus on our role to develop best-in-class machine-learning
technology to deliver unmatched advertising ROI， globally.?
About US
