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做GOOGLE ADWORDS最常見(jiàn)的十種錯(cuò)誤中英文互譯版

通過(guò)從這些錯(cuò)誤中學(xué)習(xí)你會(huì)節(jié)省時(shí)間和金錢(qián)的浪費(fèi)自己的時(shí)間，你開(kāi)始建立和運(yùn)行您的AdWords廣告系列。因此，無(wú)論您是經(jīng)驗(yàn)豐富的Adwords迷或者只是一個(gè)新手，我希望你會(huì)發(fā)現(xiàn)在這個(gè)名單有價(jià)值的東西，甚至可能發(fā)現(xiàn)新的技巧。因此，沒(méi)有進(jìn)一步的ADO（插入擊鼓這里）我現(xiàn)在與谷歌AdWords營(yíng)銷(xiāo)的十大誤區(qū)你...

1 沒(méi)有設(shè)置每天的預(yù)算。如果你自己不為Adword Campaigns設(shè)置一個(gè)預(yù)算，很容易花掉上千美元。

2 不知道你網(wǎng)站的轉(zhuǎn)換率。很多渴望成功的Marketer最后會(huì)選擇高出價(jià)的關(guān)鍵詞，但是他們并不知道網(wǎng)站的轉(zhuǎn)化率。這是非常危險(xiǎn)的。如果你不能從商家那里得到產(chǎn)品的轉(zhuǎn)換率，現(xiàn)從一些非常Targeted,低價(jià)的關(guān)鍵詞慢慢開(kāi)始。找一些只有0.05美金的關(guān)鍵詞開(kāi)始，在有500個(gè)click以后，你就能大概確定產(chǎn)品的轉(zhuǎn)化率。如果500點(diǎn)擊你還沒(méi)有賣(mài)掉一單，你也只損失了25美金。這個(gè)過(guò)程可能很慢，但是一旦你得到了這個(gè)點(diǎn)擊－>銷(xiāo)售轉(zhuǎn)化率，你就可以知道你可以負(fù)擔(dān)多貴的關(guān)鍵詞。

3 沒(méi)有正確的進(jìn)行關(guān)鍵詞研究。絕大多數(shù)人用Google的關(guān)鍵詞工具，所以絕大多數(shù)人都在那些關(guān)鍵詞上競(jìng)爭(zhēng)。用Wordtracker作一些研究。先用一些老式的方法，比如先想一些可能和站點(diǎn)相關(guān)的詞語(yǔ)，題目，然后用wordtracker來(lái)看他們搜索量有多大？是不是值得繼續(xù)研究。你在關(guān)鍵詞上花的功夫越多，你就越可能賺錢(qián)。通常這也是最容易被忽略的一點(diǎn)

4 沒(méi)有花時(shí)間來(lái)寫(xiě)廣告。我這里有一個(gè)技巧。把所有的關(guān)鍵詞放在一個(gè)group里，3－4天后你就會(huì)得到幾千個(gè)Impressions。把訪(fǎng)問(wèn)量最大的150－200個(gè)關(guān)鍵詞分組。為每個(gè)關(guān)鍵詞寫(xiě)一個(gè)獨(dú)特的廣告，把關(guān)鍵詞包括在廣告里?；旧厦總€(gè)每天100impression以上的關(guān)鍵詞都值得寫(xiě)一個(gè)廣告。

5 沒(méi)有跟蹤你每天的數(shù)據(jù)。大多數(shù)Marketer建立很多Canpaigns，然后每天看看銷(xiāo)售狀況，如果賺錢(qián)就OK,不賺錢(qián)就退出。你必須保持一個(gè)每天的數(shù)據(jù)，包括有幾個(gè)Ad group,每天花多少錢(qián)，多少個(gè)點(diǎn)擊，多少個(gè)銷(xiāo)售。這樣你就能得出你的傭金／點(diǎn)擊，投資回報(bào)率等等。我建議使用Excel來(lái)跟蹤。

6 選擇很差勁的產(chǎn)品。有些人是因?yàn)榭匆?jiàn)別人在這個(gè)產(chǎn)品上賺了很多錢(qián)，有些只是聽(tīng)到別人說(shuō)。要用常識(shí)來(lái)判斷。在決定選擇那個(gè)產(chǎn)品之前，先問(wèn)自己：

我會(huì)不會(huì)買(mǎi)？
這個(gè)是常競(jìng)爭(zhēng)是不是激烈？
商家的網(wǎng)站是否專(zhuān)業(yè)，你通過(guò)他們的網(wǎng)站是不是能拿到傭金？
那些人是可能的買(mǎi)家，他們有沒(méi)有信用卡？

7 經(jīng)歷一點(diǎn)點(diǎn)失敗就退出，一開(kāi)始的時(shí)候Adword會(huì)非常困難。但是如果你不斷測(cè)試，不斷修改，一個(gè)產(chǎn)品上不超過(guò)25－40美金（也就是你能得到的傭金），你不大會(huì)被迫退出。很多人因?yàn)榛颂嗟腻X(qián)沒(méi)有進(jìn)帳而被迫退出，不要讓這發(fā)生在你身上。

8 不知道什么時(shí)候放棄一個(gè)Campaign。如果你在一個(gè)產(chǎn)品上花了50美金，1000個(gè)點(diǎn)擊還沒(méi)有銷(xiāo)售，那就退出把。不要為了證明自己而繼續(xù)花錢(qián)，換另一個(gè)產(chǎn)品測(cè)試吧。

9 沒(méi)有收集email地址。如果收集瀏覽者的email地址，你就有機(jī)會(huì)不斷Promote產(chǎn)品給他們，你的成本也會(huì)不斷下降，你會(huì)有更多的銷(xiāo)售，賺更多的錢(qián)。用Auto Responder收集他們的Email,在接下來(lái)的幾年里，你都可以不斷Promote相關(guān)產(chǎn)品。

10 不知道Google的規(guī)則，不遵守規(guī)則。很多人認(rèn)為他們可以欺騙Google Adword，因?yàn)樗麄冎酪恍?ldquo;秘訣”。最后導(dǎo)致他們的帳戶(hù)被停。如果你想玩游戲的話(huà)，花點(diǎn)時(shí)間讀讀游戲規(guī)則。你不僅會(huì)知道應(yīng)該怎么作，而且經(jīng)常會(huì)有一些好想法。

These top 10 mistakes are based on real world experiences from my personal use of Google Adwords, as well as experiences from many of my consulting clients. By learning from these mistakes you will save yourself hours of wasted time and money as you begin setting up and running your Adwords campaigns. So whether you are an experienced Adwords junkie or just a newbie I hope you will find something of value in this list and possibly even discover a new trick or two. So without further ado (insert drum roll here) I present you with the Top 10 Google Adwords Marketing Mistakes…

1. Not placing a limit on your advertising budget. If you don’t place a limit on your advertising campaigns you could very easily run your costs into the thousands. Google Adwords makes it very easy to setup a campaign spending limit. Use it.

2. Not knowing the conversion rate of your website. Many eager marketers end up choosing high priced words and place their bids on those words without basing their bids on anything. Don’t do this. If you don’t know the conversion rate of the product you are selling then start slow, very slow, bid only 5 cents or less on many less competitive keywords and try to get as many keywords as possible at this bid price. This will enable you to determine your market on many words as well as determine some kind of conversion rate after 500 clicks to the website. If you don’t make any sales after 500 clicks you’ve only spent $25 and you know the product is a dud. It may take you a while to receive 500 clicks, but if you figure out your average “click to sales ratio” it will empower you with the knowledge to bid on more competitive keywords.

3. Not doing proper keyword research. Most people use the Google keyword tool and so will most people that are competing against you. Do deep research with Wordtracker, or even better yet, use it in combination with old fashioned thinking to come up with related terms and topics that may be relevant to your site, then use Wordtracker to look them up and see how popular they are and if they are worth further research. The more time you spend on your keyword development the better your chances of success will be. This is one of the most neglected aspects of setting up an Adwords campaign.

4. Not placing time and effort into writing your ads. I’m gonna give you a big hint and if you are not doing this already, then start. Take all your words, run them for 3 or 4 days or until you start getting a few thousand impressions. Next, take the most popular 150 to 200 words (the words with most impressions) and do separate, yes separate campaigns for each and every one. This will allow you to write separate ads for each word and use that word in your ad. By writing your ads out by hand making each one unique and distinct for each keyword you will be leaps and bounds ahead of your competition. Am I saying you need to write 150 to 200 unique ads? No. I am saying you need to start with 150 to 200 and write up to as many unique ads as you possibly can. If you can do 1000 that’s even better. My rule is that if the word gets 100 impressions or more a day then you will need to write a separate ad just for that keyword.

5. Not tracking your daily stats. Most marketers will run a few campaigns with Adwords, then check out their sales stats, if they are making money great, if not they get frustrated and quit. You need to keep daily records. Set up each website you are advertising in a separate ad group. Then track how much you spend each day, how many clicks you got, how many sales you get, etc. This will allow you to determine your Earnings Per Click, your Return On Investment, and much more powerful data. I personally use an Excel spreadsheet to manage my campaigns, I insert some basic data and Excel will calculate the rest, saving me much time and effort. Tracking means everything as long as you are tracking everything! Once you start tracking you will know exactly to a tee what is going on and you will be able to adapt accordingly.

6. Choosing lousy products or services to promote. It boggles my mind the rationale that some people use to promote certain products over others. It could be because you saw someone else make a lot of money with the product, or maybe you read on a blog it was the next best thing. Well, please, use common sense. Before promoting a product or service ask yourself these questions…

Would I buy this product?
Is this market very competitive or not competitive enough?
Is the website professional, is there leakage on the site (meaning does the webpage promote products or services that don’t pay you)?
Who is my market and do they have money and credit cards?

7. Quitting too soon. Yes, Adwords is not easy and many marketers give up before they learn the system. Adwords can be very frustrating, difficult, and intimidating the first time you use it. But if you make it a priority to test, track, and spend as little money as possible then you won’t have much reason to quit. You should never spend more than $25 to $40 to test a new product and advertising campaign. Many people end up running out of money too soon and are forced to quit. Don’t let this happen to you, start small and slow and don’t give up.

8. Not knowing when to give up. Give up on a campaign that is. If you’ve spent $50 and received 1000 visitors to your site and you haven’t made any sales, I would say it’s time to give it up. Don’t keep going and spending money just to try and prove yourself right, move on.

9. Not collecting email addresses. If the niche you are marketing to has any related products or services you could market to them (and just about all of them do) then collect their emails and follow up with them! If you do this your cost of advertising gets less and less with each email you send out. Plus, you make more money, year after year. Set up an autoresponder and collect the visitors email address. Using Adwords gives you extremely targeted and interested leads, don’t let them get away forever, get their email and market to them for years to come.

10. Not knowing the rules and breaking them. Many people think they can beat or cheat the system, others don’t know better and will place popup ads or link to inappropriate sites getting their account revoked. If you’re going to play the game, take the time and read through the rules and guidelines. Not only will you know what not to do, it may inspire a few ideas of what you can do to maximize your income.

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