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作者:巨人電商

雙11速賣通怎么催付?技巧在此!

POST TIME:2020-10-22

  親,你的雙11準(zhǔn)備得如何了?今天的干貨圍繞大促售前售后兩個(gè)截點(diǎn),給大家剖析了買家行為的分析和對(duì)應(yīng)的策略,一切為了銷售和轉(zhuǎn)化,一起努力吧!下面一起去了解一下催付技巧!

  策略一:定向優(yōu)惠券

  對(duì)于第一和第二種買家,即瀏覽,加購(或者加wish list)但是并沒有下單的訪客,我們是沒有辦法通過站內(nèi)信和訂單留言來跟他們溝通和營(yíng)銷的,所以只能通過速賣通郵件營(yíng)銷或者發(fā)放定向優(yōu)惠券的方式來觸達(dá)他們并且促成轉(zhuǎn)化。相對(duì)于郵件營(yíng)銷,定向優(yōu)惠券的觸達(dá)和轉(zhuǎn)化效果是更好的,所以我們重點(diǎn)講解一下如何向這些訪客發(fā)放定向優(yōu)惠券。

  我們就以“瀏覽未下單”的買家為例,演示一下如何發(fā)放定向優(yōu)惠券。首先我們要先把最近7天或者30天只瀏覽但是未下單的客戶篩選并且分組,如下圖:

  對(duì)于加購(或者加wish list)但是并沒有下單的客戶,我們可以以同樣的方式篩選和發(fā)放優(yōu)惠券,這里就不再贅述。

  策略二:“望聞問切,對(duì)癥下藥”

  那么對(duì)于第三種下單不付款的買家行為,我們要如何營(yíng)銷呢?其實(shí),對(duì)于下單不付款的原因,大概可以分為以下四種,我們就一一對(duì)癥下藥,我整理了相應(yīng)的范文模板,各位可以盡管去復(fù)制粘貼,拿走不謝。

  原因1:遇到支付問題

  Dear friend,

  Thanks forvisiting our store.

  We noticed that you placed an order but didn't pay for it yet.

  Can i know the reason why you didn't make payment ?

  If you have anypayment questions, below link can help you:

  http://help.aliexpress.com/categories_Payment.html

  Feel free tocontact us for any other questions.

  Best regards

  XXX

  原因2:買家砍價(jià)

  Dear Friends,

  Thank you forordering these items.

  As you know,people always pay for what they buy. And i am sure you will be satisfied with ourproduct quality.

  I am sorry that we can't offer the price you requested.

  How about we dealat $ XXX ? The price has been adjusted , if you’re satisfied with this price,please just pay directly.

  Please let me knowfor any further questions. Thanks.

  Sincerely,

  XXX

  原因3:買家未做任何回復(fù)

  對(duì)于下單不付款也沒有任何回復(fù)的買家,最簡(jiǎn)單有效的方法就是降價(jià)了。

  Dear Friends,

  We are so honored to be your supplier.

  In order to establishing our first cooperation, we will offer a 5% off on this order.

  Discounts already made, what you need to do is just pay for it directly.

  Thank you and best regards,

  XXX

  原因4:買家不想買了

  如果買家確實(shí)不想買所拍產(chǎn)品了,我們所能做的就是加深我們的店鋪和產(chǎn)品在他們心中的印象,讓他們下次有需要就能想到我們。

  Dear Friends,

  We are so sorry to hear that you don't want this item any more.

  As an regular customer ,next time when you order a 5% discounts will be offered specially foryou.

  Just remember- XXXstore is your First and Best Choice for XXX products.

  Thank you all the same

  XXX

  另外需要提醒大家的一點(diǎn)是,今年的速賣通雙11引入了預(yù)售玩法,不只是賣家,很多買家也是第一次參與預(yù)售,很可能忘記去付尾款。所以我們要記得在雙11期間去發(fā)站內(nèi)信或者訂單留言去提醒買家付尾款噢。

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